We exist to build a design studio that amplifies the work of artists from the African diaspora, so that their hopes, dreams and messages reach those that need to see, hear and feel them.

Artclub has identified two specific problems that need solving:
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  • South Africa houses one of the world's most prolific creative youth communities, but it is underfunded and facing a lack of resources. Arrow Icon Arrow Icon
  • Globally we need to re-establish our relationship with clothing (to shift away from throwaway fashion and Fast fashion habits.) Arrow Icon Arrow Icon

We imagine, innovate and design collections and products that are made locally, here in South Africa.

By creating alongside artists and telling our stories together, we create capsule collections whose cultural & emotional value exceeds their physical value, thereby reconnecting our community to the true power behind each piece we make.

Founded by Robyn Keyser in November 2016, as a space for artists to call home, Artclub is a 100% youth- and women-owned design studio based in Cape Town, South Africa.

We’re here for the dreamers, the creators and the innovators.

Beyond making pieces you will adore for years to come, we hope to reconnect you to the profound process of making clothes & the stories of the people and their hands that make it all possible.

  • From overseeing production timelines, managing key communications and leading brand storytelling at the highest level, Tanya plays a crucial role in ensuring quality and efficiency on each project.

    Tanya Slater

    Executive Director
  • Jess is the engine behind our in store experience and the heart behind every handwritten note in your online orders. From managing our stock to forming close relationships with each of you, she makes sure every part of your Artclub experience is in-line with who we aim to be. Intentional, considered, inspiring and full of love.

    Jess Speller

    Customer Experience and Operations Expert
  • From content planning to campaign rollouts, Jabz ensures every product drop, collaboration, and story reaches the right people in the right way—with impact, consistency, and care.

    Jabulani Sibiya

    Marketing and Storytelling
  • From concept to execution, Robyn is responsible for driving the creative vision across design, fashion, digital, and brand spaces—ensuring every touchpoint speaks to our vision.

    Robyn Keyser

    Founder and Creative Director
  • Abigal is at the heart of our store experience in Cape Town. Through her years of experience in retail, she has fostered a warm ability to turn strangers into family. Abi is at the core in ensuring that each visit you make in-store is an unforgettable one.

    Abigal Chamaita

    Western Cape Stores Manager
  • Chelsea brings calm and humour to every day at Artclub. As a sales associate, she cares deeply about our customers experience in store and is hugely knowledgeable in understanding each piece we make and is able to guide our customers in finding exactly what their heart desires.

    Chelsea Mutizira

    Sales Associate
  • Why We Exist
  • How We Exist
  • Our Story
  • Our Team