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Our Story

Artclub and Friends is a unisex label made in Cape Town, South Africa. It was created by Robyn Keyser in November 2016, because she wanted to build a brand that all artists can call home. A brand where artists can express themselves freely and trust that support will always be available to them on their journeys.

We are artists, who work with artists to make clothes for artists. We're here for the dreamers, the creators and the innovators. But beyond making beautiful clothes to inspire you to get up and chase your dreams, we exist to reconnect you to the profound process of making clothes - the stories of the people and their hands that make it all possible.

Our Dream

Ultimately it’s up to you, the consumer, to create the change our world so desperately needs. The people have the power. Every purchase is a vote, and it’s up to all of us as human beings to support businesses who give a shit. We may not solve all the world’s problems by selling T-Shirts but we hope to provide an outlet to the people who care. We challenge you to consume different and welcome you to the club.

We can't wait to help you build the wardrobe of your dreams.

With love, Robyn Keyser

Founder and Big Boss of Artclub and Friends